Virtua Foundation publicly launched its comprehensive fundraising campaign, The Power to Heal, at a reception attended by nearly 300 guests. At the event, the Marvin Samson Foundation generously committed $2 million to the campaign in support of Virtua’s new Cancer Center in Moorestown.

“We are incredibly grateful for this transformational gift that will undoubtedly change the lives of so many cancer patients across South Jersey,” said Dennis Pullin, president and CEO of Virtua. “Mr. Samson’s generosity will help Virtua to fulfill its mission and provide our patients with high quality cancer care, close to home.”

The Power to Heal campaign, which officially began in 2015, aims to raise $20 million to support children and families across the region. The funds raised will enable Virtua to provide a comprehensive approach to healthcare that includes support for programs and services across the Virtua system with an emphasis on two initiatives: the new Cancer Center in Moorestown and the new Family Health Center in Camden.

The new 48,000 square-foot Penn Medicine | Virtua Cancer Center in Moorestown will provide area patients with easier access to a full range of services and innovative technologies, all under one roof. The comprehensive Cancer Center will also feature a hair boutique in partnership with Rizzieri Salons to provide cancer patients with head-shaving services, wig fittings and scarf- tying lessons, all free of charge.

“Our Foundation envisions a healthy, educated, thriving community benefitting from the richness of diversity,” said Marvin Samson, founder of the Marvin Samson Foundation. “Giving to Virtua, an organization dedicated to helping members of our community live healthy lives, is an important way for us to deliver a critical component of our vision.”

Donations to The Power to Heal will also support Virtua’s new Family Health Center in Camden as well as several essential programs and services already in place at the Camden facility. The new 34,500 square-foot Family Health Center will bring greater access to affordable, high- quality care for the city’s residents, including expanded primary care, dental services, podiatry, specialized medicine, physical therapy, laboratory services and a dedicated space for community education.

During the event, Virtua also recognized the Joseph Lacroce Foundation and Sam Lacroce for the recent $1 million gift, which is currently supporting the launch of a new Pediatric Mobile Services program that will bring high quality health education and screening services to the neighborhoods of children who need it most.